6 Best Services for Sending Branded eGift Cards to Targeted Audiences (2026)

Sending branded eGift cards to targeted audiences comes down to two jobs: getting the right reward to the right segment at the right moment, and making sure it arrives looking like it came from you, not from a gift card vendor. The services below split those jobs differently. Some give you a dashboard and campaign templates, while others hand you an API and let your own CRM and email stack do the targeting.

We compared six of them on what a CRM, growth or loyalty team needs to know before choosing: how much of the experience you can brand, how you target and trigger sends, which channels they deliver through, and what they cost. Every fact comes from each provider’s own website or developer docs as of October 2026.

Key Takeaways

If the reward has to look like it came only from you, a white-label API such as Phaze lets you send it through your own email, SMS or app. Dashboard tools let you add a logo and colors, but Tremendous emails, for example, still arrive from “[Your name] via Tremendous”.
Tremendous and Plum connect to HubSpot and Salesforce directly, while Phaze and Runa take an API call from whichever system holds your audience data.
Phaze, Tremendous and Giftbit charge no platform fees for gift cards. Phaze also lets partners earn a margin on each transaction. Tango, Plum and Runa don’t publish their rates.
If text messages matter, check channel coverage early: Tremendous, Giftbit and Plum send by SMS, Plum adds WhatsApp, and Tango’s text delivery applies only to eligible rewards.

Branded eGift Card Services Compared

Service	Branding control	How you target and trigger sends	Delivery channels	Pricing
Phaze	Full white-label: your logo, colors and flows, so recipients see only your brand	API and webhooks from your CRM or app; catalog filters by country, category and denomination	Your own email, SMS or in-app channels	Free: no setup, transaction or monthly fees, and partners can earn up to 3 to 5%
Tremendous	Logo and colors per campaign; custom sender name, subject, message and reward page	HubSpot and Salesforce integrations, Zapier, API	Email (sent “via Tremendous”), SMS, links	Free platform; gift cards at face value; 4 to 6% on cash-style payouts
Giftbit	Branded email templates with your logo; shortlink landing pages with your logo and message	Zapier, API, bulk CSV of shortlinks	Email, SMS, shortlinks, direct links, QR codes, in-app	No API usage fees; rewards at face value
Tango	Custom email and text templates with your header image, assignable by group or account	Rewards as a Service API with reusable templates	Email, text (eligible rewards only), Reward Link	No sign-up fees or minimums; rates not published
Xoxoday Plum	White-label rewards marketplace with full branding controls and a custom homepage	Salesforce, HubSpot, Zoho CRM, Pipedrive, Marketo, Qualtrics	Email, SMS, WhatsApp, links	Pay on send or on redemption; rates not published
Runa	Customizable email template, delivery format and order description through the API	API, with bulk sends from 1 to 1,000,000	Email, payout links	Not published; sales-led

All details are from each provider’s own site or developer docs, checked in October 2026.

1. Phaze: Best for Fully White-Label eGift Cards Sent From Your Own Stack

Phaze is a white-label payout API that issues digital gift cards, cash cards and mobile top-ups across 2,500+ brands and 500+ mobile carriers in 150+ countries. It runs under your own logo, colors and flows, and the API returns brand metadata such as logos, descriptions and redemption instructions, so reward cards and redemption pages sit inside your own design system and users never leave your platform.

For targeted sends, your CRM or app decides who gets what, then calls Phaze’s REST API and listens for delivery webhooks. The catalog filters by country, category and denomination, so a Canadian VIP segment and a UK win-back segment each get brands they can actually use, delivered through the email platform, SMS provider or in-app rewards screen you already run. If HubSpot drives your segments, here’s how segmented gift card campaigns in HubSpot work.

This setup makes the most sense when eGift cards are a recurring part of the customer journey, such as loyalty milestones, referral payouts or win-back offers, and every touchpoint has to look like yours. Sandbox credentials arrive within 24 hours with no credit card, so you can test the full flow before committing.

Pros:

Fully white-label, with no third-party name on emails, texts or redemption pages
Catalog filters by country, category and denomination to match each segment
Works with any delivery channel you already own
Technical integration takes 2 to 4 hours, according to Phaze

Cons:

Someone on your team has to integrate the API
Full onboarding, including compliance verification, can take days

Pricing: free to implement, with no setup, customization, transaction or monthly fees. Partners can earn up to 3 to 5% on transactions.

2. Tremendous: Branded Rewards From HubSpot or Salesforce

Tremendous is a rewards and payouts platform used by research, HR, sales and marketing teams, with 2,500+ payout options in 200+ countries sent by email, SMS or reward link. Each campaign, or the account as a whole, can carry your logo and colors along with a custom sender name, subject line, message and reward page that pull in the recipient’s name, the amount and your own custom fields.

Targeting runs through its HubSpot and Salesforce integrations, which send rewards “manually or automatically using your existing fields and workflows”, while Zapier and an API cover other tools. For a marketing team that already lives in one of those CRMs and wants a workflow live this week, it’s the quickest route.

Pros:

Native HubSpot and Salesforce integrations trigger rewards from existing workflows
Messages personalize with recipient names, amounts and custom fields
No platform fee, and gift cards go out at face value

Cons:

Emails arrive from “[Your sender name] via Tremendous” and texts come from Tremendous’s own number, so the experience is co-branded

Pricing: no platform fee. Gift cards and prepaid Visa cards go out at face value, while PayPal, Venmo, Cash App and bank payouts cost 4 to 6%, and funding by credit card adds 3%.

3. Giftbit: Multi-Channel Delivery in the US and Canada

Giftbit is a digital gift card and prepaid card platform with 1,500+ brands in 40+ countries and prepaid cards in 150+. Email templates carry your logo and custom message, shortlinks open a landing page with the same branding, and direct links stay neutral so you can embed them in your own emails, chats or app.

It has the widest delivery mix in this list, covering email, SMS, shortlinks, direct links, QR codes, in-app and physical prepaid cards by mail. You can connect through Zapier or the API, or order a CSV of shortlinks and drop them into the segmented SMS or email campaigns you already run, which works well when one reward has to reach people by text, email and a QR code at an event.

Pros:

More delivery channels than any other service here
A CSV of shortlinks plugs into existing campaign tools with no integration
No API usage fees

Cons:

Only available to businesses with a US or Canadian presence
The business review asks for a business and website active for at least 12 months

Pricing: no API usage fees, and you pay the face value of the rewards. Funding by credit card costs 2.9%.

4. Tango: Reusable Branded Templates Across Enterprise Teams

Tango is a Rewards as a Service platform and API, now a division of Blackhawk Network, with 3,100+ gift cards, prepaid cards and donations. Its Global Choice Link lets recipients pick rewards from 200+ countries and territories in 50+ currencies, delivered by email, text message for eligible rewards, or Reward Link.

Digital templates customize email and text messages with your branding, including a header image, and each template can be locked to a specific group or account. Since you choose a template on every API order, each segment gets its own message and look, which suits larger organizations running several programs or sub-brands.

Pros:

Templates can be locked per team or sub-brand to keep branding consistent
Template choice on each order makes segment-specific sends simple
No sign-up fees or minimums

Cons:

Not every reward qualifies for text delivery
The quick-start guide asks for no more than one API call per second, so big bursts of sends need a queue

Pricing: no sign-up fees or minimums, but rates aren’t published.

5. Xoxoday Plum: Global Campaigns With WhatsApp Delivery

Xoxoday Plum is a rewards platform covering gift cards, experiences, subscriptions and charity across 30+ categories in 150+ countries, delivered by email, SMS, WhatsApp and links. Its white-label rewards marketplace comes with full branding controls and a custom homepage that you can embed by iFrame or single sign-on.

For targeting, it has pre-built connectors for Salesforce, HubSpot, Zoho CRM, Pipedrive, Marketo and Qualtrics, plus partnerships with account-based marketing tools 6sense and Demandbase. If your audience reads WhatsApp before email, Plum is the only service here with WhatsApp delivery built in.

Pros:

WhatsApp delivery alongside email and SMS
Broad CRM and ABM connectors for segment-based sends
Rewards go beyond gift cards to experiences, subscriptions and charity

Cons:

The process is demo-first and built for enterprise programs, which can feel slow for a small team

Pricing: you can pay when you send (with discounts on wallet top-ups) or pay when rewards are redeemed (a platform fee plus a per-transaction fee). Rates aren’t published.

6. Runa: High-Volume Sends With Recipient Choice

Runa, formerly WeGift, is a global payout network with 5,000+ payout options, and its gift cards are delivered instantly in 45 countries by email or payout link. Through the API you can customize the email template, delivery format, order description, brand and denomination.

Sends scale from one card to a million, and Payout Links let each recipient pick from 2,000+ brands, which helps when one segment spans several countries. It fits large programs where letting recipients choose matters more than a fully custom redemption page.

Pros:

Handles very high send volumes through the API
Payout Links let recipients choose from 2,000+ brands
Instant gift card delivery

Cons:

Gift card coverage (45 countries) is much narrower than Runa’s overall payout reach
Onboarding is sales-led

Pricing: not published; you’ll need a demo to get rates.

Which Service Should You Choose?

The right pick depends less on catalog size and more on where your audience data lives and how much of the experience has to carry your brand. Here’s how we’d narrow it down:

The reward has to feel native to your app or brand (a fintech, loyalty app or marketplace): start with Phaze, since you control every email, text and redemption screen.
Your segments live in HubSpot or Salesforce and you want no-code workflows: Tremendous, or Xoxoday Plum if the audience is spread across many countries.
You need texts, links and QR codes for field or event campaigns in North America: Giftbit.
Several teams or sub-brands each need their own look: Tango’s group-level templates.
Your audience reads WhatsApp before email: Xoxoday Plum.
You’re sending to large, multi-country segments and want recipients to choose: Runa, or Phaze with its catalog filtered by country.

Five Questions to Ask Before You Sign

Where will recipients see the vendor’s name? Check the email sender line, the SMS number and the redemption page URL.
Can you match brands to each segment and country? A reward only works if the recipient can spend it locally.
Does a CRM event trigger the send, or do you upload lists? Event triggers are what make “targeted” happen at the right moment, not just to the right list.
Can you see delivery and redemption by segment? Without that data you can’t tell whether a win-back offer won anyone back. Here’s more on tracking VIP gift card redemptions.
Who pays the fees, and do you earn anything back? Some services charge for funding or cash-style payouts, and some let you earn a margin instead.

For ideas on tailoring the reward itself, see our guide to personalizing gift card offers in CRM-driven campaigns.

How to Send a Targeted Branded eGift Card Campaign

Whichever service you choose, a targeted campaign follows the same six steps. Here’s the order we’d work in:

Define the trigger and the segment in your CRM. Be specific: customers with no purchase in 90 days, users who just completed a referral, or accounts reaching their first anniversary.
Match the value and brands to the segment. Set the amount by tier, and only offer brands that are live in each recipient’s country.
Brand the message. Write a subject line and copy that say why this person is getting a reward, then set the sender name, logo and redemption page.
Connect the trigger to the send. Use a native CRM integration if your service has one, or have your system call the API when the event fires. Our guide to behavior-triggered gift card delivery covers the API route.
Test with a small internal segment first. Check how the email and text render on a phone, click every link and redeem a card end to end. A sandbox lets you do this without spending real money.
Launch, then measure the behavior you wanted. Track delivery and redemption rates, but judge the campaign on the outcome, such as repeat purchases, completed referrals or lower churn in that segment.

If you’re sending across several countries at once, our post on global bulk eGift delivery with full branding control walks through the extra steps.

The Bottom Line

No single service suits every team. If the eGift card is part of your product or brand experience, a white-label API like Phaze lets you keep the targeting in your own CRM and the branding entirely yours. If you need a campaign out this week from HubSpot or Salesforce, a dashboard tool such as Tremendous gets you there with less setup.

Get free sandbox access to Phaze and test a branded send with one of your own segments.

Frequently Asked Questions

What is the best service for sending branded eGift cards?

It depends on how much branding control you need. Phaze is best for fully white-label sends from your own app or CRM, Tremendous for HubSpot and Salesforce workflows, Giftbit for multi-channel delivery in North America, and Xoxoday Plum for WhatsApp delivery.

How do I send eGift cards to a specific customer segment?

Build the segment in your CRM, then trigger the send through a native integration or an API call when a customer meets the condition. Match the amount and brands to the segment, and track redemption by segment to measure results.

Can I fully white-label eGift card emails?

Yes, with a white-label API. Phaze lets you deliver through your own email, SMS or app, so recipients see only your brand. Dashboard tools add your logo and colors, but Tremendous emails, for example, arrive “via Tremendous”.

Can I send eGift cards by SMS or WhatsApp?

Yes. Tremendous, Giftbit and Xoxoday Plum send by SMS, Tango sends texts for eligible rewards, and Plum also delivers by WhatsApp. With Phaze, you send through your own SMS or messaging provider.

How much do branded eGift card services cost?

Phaze, Tremendous and Giftbit charge no platform fees for gift cards. Tango, Plum and Runa quote rates on request.

Can I send eGift cards from HubSpot or Salesforce?

Yes. Tremendous and Xoxoday Plum have native HubSpot and Salesforce integrations. API-first services like Phaze connect through a CRM workflow that calls the API when a contact enters a segment.